We all want to see our business talked about in print and on the news, shining light on our offerings and communicating to others that we are noteworthy.

 

Public relations is not only a cost effective way to funnel leads into your pipeline, but also makes you stand out from competitors by elevating your credibility, building brand awareness and positioning you as a thought leader in your industry. Nicole Peternel, CEO of Rein Communications shares 5 pillars of public relations strategy, helping you to develop an approach that reaches the right audience, through the right channel with the right message.  

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Identify your goals

Determine your audience
Pick your channels
Select the right story
Secure placement

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Key Takeaways:

• How to create a communications plan that will drive profit

• The ability to reach diverse audiences with simple tweaks to your content

• The steps to put yourself on the path to becoming an industry thought leader